Saturday, May 17, 2014

Changing Locations? You’re moving more than your office!

If you're relocating your business, chances are you've gotten your moving company, boxes, employee plan in order and have wrapped up the little things, right? That may not be the case. One of the most important things you need to remember when you're moving is your online visibility. What's that?

If you're a savvy business owner, you've been all over the internet and have a solid marketing strategy. That means you have social media accounts and are using them to your benefit. When moving, you need to make sure everyone knows how to find you. When having to go through the motions of updating your locations, it's pretty shocking to see how much work needs to be done. There are a few things to consider. Is your location available through a local search? Will your location change be so significant that you cannot transport your number? These are questions you must know the answer to. Here are some other considerations:

  • Online Addresses

If you’re listed in the Chamber of Commerce directory or other online places like Yahoo, Google Places or Yelp, you need to make sure those addresses are updated. Inaccurate locations can translate into missed customers, which then means missed revenue.

  • Industry Organizations

If you're listed in the national directory, you want to change that immediately. Information for your company is probably listed online.

  • Business Social Media

All of your pages and handles need to be updated. Facebook, Pinterest, Instagram, Twitter and any other vehicles you use.

  • Partnerships

If you’re listed on someone else's website, you need to get that information updated. You should have a list of all your partners and wherever you are listed.

  • Government

Your business information should be accurate for taxes and licensing purposes.

If your company is primarily online, such as a self-storage aggregator, there are still some places where you need to make changes. Every business has a headquarters location, and making sure you’re accessible is important. Even if the main office is in a climate-controlled storage unit, that's an address you can use to be found. Additional suggestions that may have fallen through the cracks:

  • PPC Campaigns

If you have online ads that gives a location, this is crucial to the longevity of your business. Having a coupon or ad for a location that is no longer in service makes you look unorganized and will give you negative reviews.

  • Business and Marketing

Every organization you use to maintain your business needs to be notified. Your bank, printer, automatic payment companies and more. 9 times out of 10, they have an online component and may have your information stored somewhere.

Making sure you take care of these little things will guarantee a seamless transition. If this is not the first time you've moved, it's good to do a search of your company to see what comes up. Your old address may still be archived and you can simultaneously make those corrections and improve your local ranking. Your presence is important in your physical and online locations.


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