Thursday, May 22, 2014

Enhancing Your Content in 2014

Having the right content makes a huge difference in your online marketing strategy. If you haven’t already ramped up your efforts and taken a closer look at your current tactics, now is the time. One of the main objectives should be moving to the front of the line, increasing your market share. Want to know how to do it? Here are a few tips:

Market and Measure Your Automation - It’s no secret you need the best content you can get, whether you’re a self-storage facility or a Fortune 500 corporation. You should have vehicles in place to measure your content patterns and see how many sales come out of your online users.

Get Personal - Current and potential customers want personalization. Generic E-mails and E-mail marketing campaigns don’t work anymore. If you’ve been online for a while, you should know what type of customer you are directing your communication to, making their interaction with your company a personal one. If you want them to renew their drive-up unit, then that should be conveyed.

Make your Mobile Experience One to Remember - Almost everyone uses smart technology, whether it’s through a smartphone or a tablet. There’s no limit to how you can use this to your advantage. There are three types of devices you should be optimizing for the best experience: desktop, tablet and mobile. Make sure you integrate responsive design this year, and create your web experience to adjust to any size screen.

Separate the Content from Your Link Building - It can’t be said enough. Companies hurt themselves by adding too many links in content, diluting the message that is being conveyed. Google Trends indicate that content marketing trend has replaced link building, and until a company gets it right, they will continue to lose traction within the market. A good link strategy is one link per 200 words. Companies who abuse this will not see an increase in anything but disappointment. Your purpose is to inform and be an authority, not shamelessly self-promote your company.

Smaller can be a good thing - Companies that concentrate on having large articles can hurt themselves more than they know. With the shift in mobile technology and so many people on the go, it’s hard to sit and concentrate on a long article, even if it’s good. Giving your customers smaller tidbits of information that can immediately sink in would work wonders.

Joining social media marketing organizations may help your company understand how to navigate through this issue. Content is here to stay, but it’s up to you to use it wisely. The SBA has additional tips on creating a marketing strategy that will garner great results. Put the life of your company first and incorporate tactics that are proven to work. Companies that do their own thing and negate the advice of the gurus won’t see positive returns, but will have a negative bottom line at the end of the year. Start your new year off right! Knowledge is definitely power.


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