Social media advertising is taking over in a major way. This progression is continuous and does not have any indication of changing any time soon. 2014 should be a huge year for social media advertising, and as a business owner, it’s up to you to get in on the action. Here are a few trends to look for:
- Twitter Ads
Twitter made extreme changes in 2013, including filing and completing their IPO. This means Twitter Ads will continue to grow and develop, which can be a good thing if used effectively. Twitter completely overhauled their interface, created Lead Generation Cards and launched TV ad targets. With the promoted accounts in timelines and broad match in keywords, you can be sure Twitter is a force to be reckoned with.
- Video Ads on Facebook
Facebook has also ramped up their efforts in modern advertising, which is quickly gaining steam all over the globe. This will continue to expand and provide competition for YouTube. Facebook will not be ignored, and good business owners will keep their eyes and ears open on what’s to come.
Google is about to enter the market with their +Post Ads. This will allow a brand to take a quality post and advertise it across their network. I’m sure Google has a few other things up their sleeve, so stay tuned.
- Paid and Organic Content
As these trends grow, what will happen to the fight for organic traffic? Marketing agencies are now creating posts on social media that look like an ordinary post, but are actually ads. This new trend has grown steam on Instagram and Pinterest and will effortlessly blend into the user stream. This may be problematic for organic content over the long haul, as Facebook has even suppressed organic content. This is definitely something to keep your eye on as well.
Self-storage companies can use mobile advertising content to enhance their efforts. This is a great way to reach the masses and advertise their offerings, like climate-controlled units or student storage. This is also a great way to get messages out about new facilities or holiday discounts. As the landscape continues to change and take shape, it’s important to know and understand how these changes in 2014 can affect or help your business move forward.
Keeping up with these trends through your national organization can also help you stay on top of the trends coming down the pipeline within your industry. Utilizing your team to the fullest potential will keep you ahead of the game. If you have not looked at your current online marketing strategies to incorporate the trends then it’s time to do so. Using these outlets will help you build your brand and increase market share if used effectively. Your brand is only as strong as you make it. Social media companies have realized the value of advertising through their venues and are taking steps to become major worldwide contenders. Get your budget in order and get into the game!