The savvy self storage marketer should keep on top of trends not just in the self storage industry, but those in marketing and new media as well. The reality is that marketing principles can be applied in just about every industry and keeping in the loop about what the latest trends are could dramatically increase your chances of reaching your audience. Regardless of your level of online marketing and social media savvy, here are a few areas that you should keep an eye on this year:
• Cross promotion – The use of social media should not be limited to just one aspect of your self storage business but rather integrated in as many areas as possible. Posts should be spread across a variety of networks, as long as they are relevant. If you are on more than one social network, make it easy for people to find your pages by including a link to other profiles, if possible. If you have a self storage website, the links to all social media profiles should be easily accessible in the footer section. Similar networks should also be connected. For example, Facebook now owns Instagram and it is possible to publish your Instagram photos directory to your self storage business’ Facebook page.
• Social listening – It is no longer possible to take a passive approach to social media. Simply posting and letting the information end up wherever it may choose to is not enough. Take a more active approach by finding out what people are saying about your business. This can help with strategizing to ensure that your social media goals are in line with the rest of your other business goals. Another advantage of social listening is that it can help with your customer service issues. Customers may not always write on your Facebook page or tag you on Twitter with praise or criticisms. Sometimes, they may take to other sites to voice their concerns. Keeping on top of online conversations about your self storage business can give you opportunities to engage people when they mention your brand.
• Social media analytics – Want your online marketing efforts to work? Then analytics will offer powerful insight about what content your audience likes and the type of content you can do away with. Age, location, gender, and interests are just a few things you can learn about your audience by making the right use of analytics. This is powerful information that can help to shape the marketing messages for your self storage facility.
• Captivating visuals – According to TechZim, over 77% of posts by brand pages on Facebook are pictures and visuals tend to increase conversions by as much as 90%. It’s virtually a no-brainer that if you weren’t incorporating images into social media marketing efforts so far, then now is a good time to start.
Self storage marketers are encouraged to incorporate these growing and changing social media trends this year and beyond in order to further accelerate the impact of overall marketing efforts.