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AUSTIN, Texas – Aug. 8, 2011 – Self-storage auctions are more than just reality show fodder, they’re an actual reality in the $22B self-storage industry. SpareFoot, the online self-storage marketplace, launched a new nationwide auction directory website that lists more upcoming auctions than any other free service of its kind.
SpareFoot observed that people had little choice but to check local print newspaper listings to discover upcoming auctions. A disruptive three-year-old start-up company that aims to make self-storage easy for consumers, SpareFoot built a live searchable database of auctions. Users can sort local search results by distance from zip code or by how many days away auctions are.
The immense recent popularity of storage auctions, sparked by hit TV shows Storage Wars and Auction Hunters, helped inspire the project. Customers frequently call and email SpareFoot’s support team with questions about auctions. Tony Emerson, SpareFoot’s SEO Analyst, found search volume for the phrase “storage auctions” rivals that of broad search terms like “self storage” and “storage units.”
With all this growth, SpareFoot isn’t the first to enter the auctions directory space. Competing sites either require facilities to pay a fee to be listed, or feature limited functionality and limited inventory for free. SpareFoot Auctions is the most comprehensive free storage auction list available. A major benefit of the effort is that it will help drive web traffic to the company’s website and make a branded impression on these visitors.
Of the approximately 10,000 abandoned storage units auctioned off nationally every month, SpareFoot Auctions lists between 35-50% of these, and that reach will only expand. Plans include adding a Notes section to provide unit descriptions and number of units up for sale. SpareFoot will also integrate back-end functionality so facility owners and managers can easily add and promote their auctions on the site.
“We’re going to keep building this and making it more functional,” Emerson said. “We eventually want to serve as a resource to help facility operators improve the auctions process to the point that they look forward to having one.”
SpareFoot is the largest online marketplace for self-storage, making it easy for consumers nationwide to find, compare and reserve storage units online. The company also offers a suite of leading web marketing tools for facility operators. Across multiple properties including SelfStorage.com, Apartments.com and others, the SpareFoot Ad Network helps facility owners and managers find new tenants— all through an entirely pay-for-performance model. SpareFoot is backed by Silverton Partners, FLOODGATE and Capital Factory. For more information, please visit http://www.sparefoot.com.