Have you noticed some changes in your rankings or organic search traffic during the last week? If you have, it’s okay. Google’s flipped the script once again. Matt Cutt’s announcement on February 6 via Twitter about the new page refresh algorithm has gotten people in a frenzy once again. This new algorithm is targeting sites that do not have a large amount of content and ad heavy.
It was no secret that Google had been working on the page layout algorithm and had mentioned that would have a huge impact on other languages. It’s best to check your analytics to see if you have any changes that have occurred in your site since February 6. For companies that operate primarily online, this could be huge.
It’s very important to stay on top of these issues as they occur. For pages within your site, you may experience changes as well, which could become problematic. Your marketing and social media strategies must be in sync and continuously monitored to make sure you are getting the most out of your plan. Local search results can also be affected, so ensuring you have updated all your local page information and are reaching out to those prospective clients is important.
Here are a few additional tips to help you retain and get new customers:
Communicate – This is very important. Use all you media outlet vehicles – blogs, website, social media accounts and community partnerships to enhance your user experience and engagement efforts.
Use communicative words – This means using the words your customers want to hear. It’s important to transmit messages that will broaden your audience and keep your current audience engaged. If you aren’t targeting your customers the right way, your efforts are futile.
Be personable – This is also a huge part of engaging your users. By responding quickly and effectively on social media, you will have a continuous stream of individuals reading your content and engaging with your tools.
Be quick – Responding to your clients and potential customers quickly and effectively will help get problems resolved smoothly and questions answered in a timely manner. It’s a huge part of customer service that should be a priority.
Make sure you are using the right platforms – Taking the time to make sure you are using the right platforms and tools to get your messages across is important. Optimizing your site, making your site mobile responsive and using the social media platforms that are right for your business will make a huge difference in the success of your strategy.
Employ the use of contests and other strategies – This helps keep your customers engaged into what you are doing. Everyone loves to participate in an activity where they may benefit in some way. Make sure your contests are relevant and add value to your business and to your current and potential clients.
These are just a few of the things you can do to make a difference, even with the consistent changes from Google. Good luck!