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What would you do if you walked into a facility that was completely disgusting? Most people would turn around and walk back out. Other people might consider still going through with renting a storage space. Would it be different if the manager told you they had a nice and super clean facility on to find out they were lying? How would that affect your self storage experience? Would that make you not trust other things they said or did? If you say no to this question, you are definitely in the minority.
Many managers ask the customer they are speaking with over the phone that they invite them to come down and see the facility. They do this for a couple of different reasons. They do this to get the customer to compare different facilities and also to get the customer to come down to their facility. Many property managers think that if they can get the customer to come in to their facility, the customer will rent from them. They believe that they have the best of what is offered in the self storage world. The property managers also want you to see how their competition does not take care of their property. This is to their advantage.
What makes a customer decide to rent a storage space? This has been the age long question that many owners have contemplated. There is not a unique system of things that can help one facility rent more spaces than the next one. One of the things that can help a property manager with getting the customer to decide to rent with them is deciding to be completely truthful with the customer. If you tell the caller something about your facility or what you can do for them, follow through with those thoughts. If you are asked something by a customer and you are unsure whether or not you can do it, tell the customer that. Do not make a promise that you can not keep.
The disconnection between the manager and the customer sometimes is the expectations of storage. If the customer comes down to the facility and they see something completely different than is described then they will not be pleased. So when you tell the customer about your facility, be as truthful as possible. It is completely ridiculous to think that you can lie to a person and it not come back to bite you. It is very simple to sell to the customer what you have and hope for the best. The customer only expects you as a property manager to give accurate information.
The customer will go down to the facility that they believe is the best for them. They will visit as many facilities as they feel they need or not visit any facilities at all. It is there choice. Always be ready for a customer when they come into your facility. It is always great when the customer ahs already spoken to you and now they see they can trust you as you have told the truth about your facility. When you ask the customer to come on down to your facility, you are inviting them into your world of self storage. You always want to put your best foot forward. There is nothing like hearing a customer come in telling you that the competition’s storage units are disgusting while yours are spotless.