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AUSTIN, Texas – Aug. 23, 2011 – To celebrate the growing numbers of self-storage professionals active on Twitter, two social media mavens are joining forces to host the first ever industry Twitter chat, known as #StorChat. Twitter chats are online conversations in which relevant users gather at a specified time to discuss certain topics related to an industry or hobby. Chats are held weekly, with a new topic of discussion set each week. #StorChat will be held Wednesdays from 3-3:30 CST, starting Sept. 7.
#StorChat is hosted by Kenny Pratt (@SellingStorage), President of Crescendo Properties and Editor-In-Chief of Selling Storage, along with Rachel Greenfield (@SpareFoot), Marketing Analyst at SpareFoot and Editor-In-Chief of the Storage Facilitator. The hosts will ask three questions relating to the topic at hand over the course of thirty minutes, and everyone participating is encouraged to answer, discuss and exchange ideas and opinions via tweets.
“The great thing about a Twitter chat is it brings users together from all over country or world to a place where they can interact in real time, rather than communicate in a delayed manner as they might through email or forums,” Pratt said.
Many self-storage operators currently use Twitter as a promotional tool to reach potential customers, but #StorChat hopes to demonstrate there’s more to the platform. It presents a progressive opportunity to meet new connections and learn from knowledgeable peers on anything and everything self-storage business. Twitter chats have been popular and successful in a variety of niche industries, from real estate to multi-family housing to blogging.
Social networks like Twitter can feel overwhelming, so #StorChat offers self-storage professionals the chance to cut their teeth with a group of supportive people they can relate to. Everyone in the industry is encouraged to join in, learn and socialize with their fellow smart and creative storage owners, investors, managers and employees.
The first #StorChat on Wednesday, Sept. 7 from 3-3:30 CST will cover the use of social media marketing in self-storage. To participate, simply sign up for a free Twitter account on Twitter.com (or log in to your current account), then follow the hash tag #StorChat by searching for it in the Twitter search box. Be sure to type the hash tag “#StorChat” at the end of every tweet you send during the chat. Get more tips, advice and details about #StorChat here: http://sellingstorage.com/self-storage-twitter-chat-unleashed-september-7th
SpareFoot is the largest online marketplace for self-storage, making it easy for consumers nationwide to find, compare and reserve storage units online. The company also offers a suite of leading web marketing tools for facility operators. Across multiple properties including SelfStorage.com, Apartments.com and others, the SpareFoot Ad Network helps facility owners and managers find new tenants— all through an entirely pay-for-performance model. SpareFoot is backed by Silverton Partners, FLOODGATE and Capital Factory. For more information, please visit http://www.sparefoot.com.